Published on : Tuesday, December 3, 2013
A perfect mix of event character and product show – at the next edition of the imm cologne in January 2014, Koelnmesse will be transferring this concept to the popular Hall 10.1 as well. There will be a special area featuring a trend show and VIP lounge based on the motto “Worlds to Discover”. The new concept will be accompanied by a broad-based media campaign that will also run in English so as to increase its appeal for international trade fair visitors and interior designers.
As part of the continuous development of individual segments of the international furnishing show imm cologne, Hall 10.1 is to get a new look as well. The Prime segment located here mainly appeals to manufacturers of high-quality modern living room and bedroom furniture, solid wood furniture, tables, chairs, dining rooms and period and reproduction furniture. Hall 10.1 has been completely booked out for some time now and will accommodate almost 60 exhibitors, including manufacturers such as Anrei, Bert Plantagie, Dan Form, Decker, Göhring, Gwinner, Habufa, Hartmann, Holtkamp, Lavida, Niehoff, Moll, Paidi, Reinhard, Selva, Venjakob, Voglauer, Wössner and Wöstmann.
Under the motto “Worlds to Discover” (German: “Alles für Entdecker”), national and international trend scouts from the retail sector, architects and interior designers will find ideas for room solutions and buyers will find export hits like chairs and benches, XXL tables and a wealth of storage space solutions.
Across the board, exhibitors’ response to the ideas for “their” hall has been very positive: many of them are looking forward to the new concept and hoping for more visitors. In addition, a number of them will have the opportunity to present themselves a second time in the special trend show. Like the entire modified concept for the hall, its innovative new focal point was developed in close collaboration with Koelnmesse’s Creative Director Dick Spierenburg and is divided into the four areas “solid wood”, “tables and chairs”, “wall units and boards” and “children’s furniture”.
Koelnmesse is accompanying the new hall concept with a broad-based communication campaign in print and digital media. Besides an image folder, there will also be newsletters dedicated exclusively to the Prime hall. The trade fair organisers are also very much committed to providing the communications in English too so as to facilitate orientation for international visitors.
Tags: "Worlds to Discover", imm cologne, interior designers, international furnishing show, Koelnmesse
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