Published on : Thursday, January 9, 2014
imm cologne 2014 is opening its doors From January 13 to 19 to its visitors from around the world. What awaits them is really something: more than 1,000 suppliers from over 50 countries will be presenting their numerous new products and offering plenty of opportunities to find out about the current sector trends. The comprehensive range of exhibitors will once again this year be complemented by a multifaceted accompanying programme. “imm cologne is firmly established as a business platform. In the role of host, we will be supporting the function of imm cologne as a communication platform with an interactive accompanying programme. In this role, Cologne’s furnishing trade fair is a driver of innovation and generator of ideas and thereby makes an important contribution to the business success of our exhibitors,” says Uwe Deitersen, Project Manager of imm cologne.
Furthermore, there are a whole host of events taking place over the entire week of the trade fair targeted towards trade visitors and end consumers to an equal degree. Among these is the spectacular design project “The House – Interiors on Stage” in the centre of Hall 2.2 with Pure Village: half visionary, walk-through home simulation, half designer portrait, this year designed by Danish designer Louise Campbell. Or the “Boulevard of Innovations”, which stretches over a total of three sections in Hall 2.2, 4.2 and the passage between Halls 3 and 11, and shows all of the products that have won an Interior Innovation Award.
The series of events “The Stage” in Hall 2.2 is all about trends. In 2014, the successful presentation forum will again offer a wealth of informative presentations and fascinating discussion sessions all about the topic of design, with notable speakers and international participants. The programme is tailored particularly towards architects and interior designers as well as the furnishing segment “Pure”. With “The Stage”, imm cologne offers creative partners from the furnishing sector a central meeting point to find out about the latest developments.
One entirely new feature is Pure One – a platform for young design in Hall 1. In Pure One, Koelnmesse pools together innovative and tried-and-tested imm cologne formats to promote up-and-coming international designers. The experimental exhibition format Design Injections, for instance, showcases unusual presentations and projects by young designers and groups. Also on board: [D³] Contest and [D³] Schools with the winners of the international design competition and their spectacular designs as well as the talent factories from the international university scene.
The Sleep Lounge in Hall 9 will be dedicated to neuromarketing in 2014. The Fachverband Matratzen-Industrie e.V. (Professional Association for the Mattress Industry) purposefully selected this specialty and is looking to set an example against aggressive price-based forms of advertising in the furniture sector. The popular sector highlight, the party “meet@sleep”, will be taking place on the Tuesday of the trade fair in the Sleep Lounge area.