IFFS 2017 undertakes new business initiatives

Published on : Wednesday, February 8, 2017

IFFS-LogoWith barely one month to go for the International Furniture Fair Singapore 2017, preparations for the show are now in full swing. Along with co-located events – the 34th ASEAN Furniture Show (AFS) and the inaugural Nook Asia, the show returns from 9 – 12 March at the Singapore EXPO.

A landmark event within the global furniture industry, the coming edition of IFFS is set to wow the industry once again with the introduction of a plethora of business and design-led initiatives.

Mr Ernie Koh, Chairman of IFFS Pte Ltd., says, “Innovation holds the key to business success, and this applies not only to furniture companies but to IFFS as well. Trade fair modes are evolving. Recent trends indicate that event organizers are moving towards novel ways of offering valuable content through new formats that do not necessarily require large physical presentations. In the same manner, IFFS will move in this direction progressively, starting with the all-new Virtual Reality Zone that we’ll be offering this year.”

For the first time, IFFS partners with Singapore-based start-up, Dimension 5 Technologies (D5T), to inject a fresh perspective to the well-established sourcing platform. Visitors can look forward to a novel experience at the Virtual Reality Zone, where furniture pieces from companies like Commune, Danovel, Resource Decor, and Sam & Sara will be presented in VR showrooms at dedicated VR booths, both in Hall 4 and within the respective exhibitors’ booths. The implementation of VR technology offers exhibitors limitless potential, and participating companies are given the opportunity to extend their product displays beyond the physical space.

Other new pavilions include the EU Business Avenues in South East Asia Pavilion and the Upholstery Pavilion. The EU Pavilion falls under the inaugural Nook Asia event, and is organised in partnership with EU Business Avenues in South East Asia. As part of a Contemporary European Design business mission, the pavilion is expected to house 50 of the best design and interior companies from across the European Union.

The Upholstery Pavilion houses a curated line-up of exhibitors with upholstery offerings, including Alexander & James, Asiades, Bellagio Asia, Novaz, NS Furniture, PR Interiors, Prieels, and Sofa Source. It will feature a comprehensive showcase of furniture, interior lighting, finished home textiles, wallpaper, carpets, and decorative items such as pottery, high-end design tableware, and cutlery.

Going a step further, IFFS will also organise a familiarisation trip devoted to brands that are keen to explore international franchise expansion. This newly-developed initiative will offer these companies valuable opportunities to learn and network with a group of seasoned franchisors, and gain necessary market knowledge in the process.

All in all, these initiatives are expected to create more opportunities for exhibitors and visitors to engage in quality interactions, share insights, and develop potential business relationships.


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