Published on : Wednesday, November 20, 2013
Hoover Ltd has announced the acquisition of Baumatic UK. Baumatic will join a successful portfolio of brands which are marketed by Hoover, including Candy and Rosières.
A spokesperson from Hoover said: “We are delighted to have acquired such a strong brand and look forward to supporting its future development. Baumatic will be a fantastic addition to our current portfolio and this acquisition supports our long-term goal of further strengthening our presence in the UK appliance market.
“We are looking forward to further developing the Baumatic brand. We feel the range of Baumatic products further enhances our own portfolio with its comprehensive range which includes built-in appliances, wine coolers, range cookers and free standing cookers. This will allow us to provide even more choice for our retailers and the consumer.”
Hoover is a trusted UK brand with a 100 year heritage. It offers a range of quality floorcare products, as well as built-in and freestanding kitchen appliances in a variety of sectors, including; laundry, dishwashing, cooking and refrigeration.
Baumatic is a well-known kitchen appliance brand that was established in the UK in 1992. Specialising in built-in appliances, it offers stylish, functional and environmentally friendly appliances which fit well with Hoover’s product portfolio.
Tags: Baumatic UK, Candy and Rosières, floorcare products, Hoover Ltd
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