Published on : Tuesday, January 21, 2014
Heimtextil 2014 provided a successful start to the new furnishing season with further growth in the number of exhibitors and more visitors. From 8 to 11 January 2014, almost 67,000 trade visitors (2013: 65,835) from 133 countries saw the latest products of the 2,718 international exhibitors from 61 nations (2013: 2,616). “In addition to the excellent statistics, the quality and enormous spectrum of products underscore the unique position of Heimtextil as the world’s leading trade fair for home and contract textiles”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt, summing up the results of the event.
Once again, the results of the fair were rated very highly on both the visitor and exhibitor sides. 94 percent of visitors (2013: 94 percent) said they had achieved their goals for the fair, which confirms the high standard of Heimtextil exhibitors. In turn, the bulk of exhibitors were very pleased with the visitor quality – 79 percent reported that they had achieved their targets for the fair (2013: 78 percent). The economic recovery in the last quarter of 2013 was also reflected by the market-research results: 78 percent of exhibitors (2013: 69 percent) and 81 percent of visitors (2013: 79 percent) said the current economic situation in the sector was satisfactory to good.
The high degree of internationality continues to be one of the key features of Heimtextil: just over 66 percent of visitors (2013: 66 percent) and 88 percent of exhibitors (2013: 88 percent) came from outside Germany with particular growth being noted from Scandinavia, East Europe, South America and South Korea. The biggest visitor nations after Germany were Italy, Turkey, China, Great Britain, the USA, France, Spain, Poland and the Netherlands.
“Fascinating trends effectively presented, satisfied exhibitors and enthusiastic visitors”, was how Martin Auerbach, Director General of the Association of the German Home Textile Industry (Verband der Deutschen Heimtextilien-Industrie), Wuppertal, summed up the fair. “Improvements were also made to the very well attended ‘Contract Square’ lecture area, a textile oasis where participants sat on design classics. Also extremely satisfied were the bedding manufacturers from the fully booked-up Hall 8. With their own trend show and interesting lectures, the DecoTeam attracted a large number of visitors to Hall 3.0.”