Habitat Launches ‘Align’

Published on : Saturday, June 7, 2014

Feria HabitatHabitat launches ‘Align’, one enterprising platform that integrates business, technological institutes and administration to foster new business initiatives.


A study of design and aeronautical engineering; a community ‘online’ between manufacturers, designers and consumers; a multidisciplinary team that recycles furniture to become works of art; a new brand of children’s furniture; or project to apply solar technology to the field of outdoor furniture. These are some of the projects that have been selected by ‘Align’, the initiative promoted by Feria Habitat Valencia to encourage entrepreneurship in the field of habitat and yesterday officially took his first steps with the start of the training period.


Alinea is an unprecedented initiative to date in the housing sector and aims to develop new ideas and business projects through theoretical training, on the one hand, and, on the other, individualized and personal counseling of outstanding professionals in the housing sector asset. And it does so by accumulating experience and capabilities of the major associations and organizations both public and private sector-related habitat. Therefore, Feria Valencia as both national employer Federhábitat, the autonomic Fevama, Aidima technological institute and headquarters in Valencia the European Business and Innovation Centre (CEEI) have ‘aligned’ their interests to offer for the first time a comprehensive program of training and advice to the twenty selected projects.


The scope of communication platforms’ online’ also reflected in the proposed ‘Align’, some with more established initiatives such as Decoramus Network -that interacts with both consumers and dealers and manufacturers- and others still in incubator as proposed Alicia Fuentes a community ‘online’ where designers can upload their projects and receive helpful; or that of the plataforma Housedoit.com, a virtual support habitat for professionals who study and provide knowledge about lifestyles, market trends.


In ‘Align’ There is also space for SMEs and running, some with years of experience- looking to innovate in finding new business from within the company itself, in the fashion of the ‘spin-off’. This is the case, for example, Signature mattresses and rest Gantes, looking for new perspectives in the field of distribution; or service Functionally that, through experience in commercial representation, wants to successfully tackle the contract segment, an area that also wants to address, and therefore seeks training and advisory ‘Align’- the lighting manufacturer in forging Crafts Joalpa. Looking for new business, in addition, have also joined the manufacturer Decor Nouveau Valencia, design firm Albiol Modular and the company of commercial representation New Folder.



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