Digital Salone del Mobile.Milano launched

Published on : Tuesday, July 6, 2021

Salone del Mobile.Milano’s new digital platform is now online. An agile, collaborative, integrated and cross-cutting tool, capable of bringing together all the different strands of our sector: in short, a highly innovative tool. This was how the Salone del Mobile.Milano digital platform was described by Claudio Feltrin, President of FederlegnoArredo, Maria Porro,President of Assarredo, and Marco Sabetta, General Manager of the Salone del Mobile.Milano, at a talk show sharing its genesis and vision.

The all new digital platform will feature original editorial content, of both a B2B and B2C nature, constantly updated several times a day and split under thematic headings, with a cross-cutting focus on design, furnishing, art, architecture, science and technology; interviews with protagonists from these particular sectors and markets and leading visionary and interesting figures on the national and international cultural scene; collaborations with magazines and well-respected names from all over the world, generating a raft of different opinions and points of view. It will enable users to draw inspiration.

On the other, there will be company-focused content, allowing them to present themselves freely and independently through their most representative narratives – as well as images and videos – and, of course, through their products, both brand new and iconic. The value of the platform for them lies in its interactive nature: they will be able to avail themselves of breakout rooms, virtual showrooms and digital contact channels that will guarantee immediate and fruitful exchange with their targets before, during and after the fair. Achieving the common goal: digital at the service of the physical and vice versa.

Claudio Feltrin,President of FederlegnoArredo, had this to say: “As of today, it’s the Salone all year round.” Thanks to the digital platform, the most famous design fair in the world will stay ‘open’ 365 days a year. This is the main objective of a formula that has made the marriage of physical and digital its strong point, an educative model that will enable the companies to grow their own businesses, maintaining direct and constant contact with the clients.  

Marco Sabetta, General Manager of the Salone del Mobile.Milano,added: “The new digital platform marks a major step change for the Salone del Mobile.Milano and provides a sophisticated digital experience, the cornerstone of which is precisely the mix of physical and online. It’s a business tool for the companies and a virtual harvester of beauty, value and quality. A virtual space for sharing interpretationsof the design and innovation world, allowing for a glimpse of the future of the sector and nurturing it with visions and possibilities.”

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