“Design Portrait” –The New Advertising Campaign by B&B Italia

Published on : Friday, February 13, 2015

Tufty-Time-copertinaAfter the debut of the Michel, Ray and Charles Sofas by Antonio Citterio last September, B&B Italia’s latest campaign imagery now focuses on the Bend Sofa and Tuffy Time sofas by Patricia Urquiola, two more of the company’s best sellers.


The headline design identifies that five subjects offering its viewers images of exceptionally sophisticated and modern living areas. The products form a symbiotic union with the surrounding architecture suggested by the designers themselves, which thus express their vision  of the product, extending it into a project of global interior design with strong identity.


Truly modern and international architecture define the sets where B&B Italia’s furniture is the main feature. The interplay or surfaces, materials, shapes and colors gives life to five contemporary and refined portraits, where design and architecture complement each other, and express the unique nature of the B&B Italia’s collections and lifestyles.


The new advertising campaign subjects will run from February in the most prestigious magazines worldwide


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