Published on : Tuesday, June 27, 2017
One of the largest furniture exhibitions in the world and an important business platform in Asia, the China International Furniture Fair (CIFF) will hold its 40th edition held in Shanghai from September 11 to 14, 2017, showcasing leading brands of home furniture, home decor, home textiles, outdoor furniture, office furniture, furniture machinery and raw materials.
CIFF has meticulously planned a furniture event for “Better Life, Better Work”, hosting 2,000 brands and 90,000 professional visitors at the National Exhibition & Convention Center (Shanghai) in Hongqiao, with the aim clearly set on enhancing the quality of the exhibition and providing excellent service and exceptional furniture. The 400,000 square-meter exhibition covers the themes of the entire industry chain under the concept of Whole Home Decor, and integrates them so as to display their individual features.
CIFF has optimised the sector layout to make the themes complementary to each other: the five major industry themes aim to satisfy the needs of exhibitors and visitors by means of careful adjustments and a systematic layout. The recoloured “Four-leaf Clover” of the National Exhibition & Convention Center (Shanghai) in Hongqiao seems now brighter and fresher.
The Modern Home Furniture sector is located on the first floor of the venue so as to greatly enhance the integrity of the themes. Whether they walk clockwise or counter clockwise, and without crossing the hall, visitors can easily find premium home furniture and experience the industry trends.
This sector will take up 7 halls: Hall 1, Hall 2, North Hall, Hall 3, Hall 4.1, Hall 5.1 and Hall 6.1. Each one will propose a distinctive theme and have a specific positioning.
The North Hall will be used for the Customized Furniture/Smart Home area, Hall 1 will showcase European & American Lifestyle and The Design Hall will be located in Hall 2.
Modern Furniture Brands will be in Halls 3 and 4.1 and The Sofa Premium & Sleep Center will be located in Hall 4.1, while The International Hall has been moved to Hall 5.1 and Sofa Brands will be located in Hall 6.1. This clustered layout will enable visitors to locate their target products quickly and will further enhance procurement efficiency and quality.
The Homedecor & Hometextile and the Outdoor & Leisure sectors have been relocated to Halls 5.2 and 6.2 respectively. These two sectors are highly specialised and closely linked. In order to facilitate procurement, the artificial flowers and gardening decoration in the Home décor sector complement the garden furniture and courtyard tables & chairs in the Outdoor & Leisure sector.
Both sectors are only one step from the International Hall (Hall 5.1) and Sofa Brands (Hall 6.1). A high degree of integration of Whole Home Decor elements will certainly spark unexpected ideas.
The Office Show will have Halls 7.2 and 8.2 and bring together the excellent businesses operating in the office and hotel furniture industry, making the layout of the specialised themes more simple and coherent, while also enhancing the impact.
In addition to the U-shaped layout with three aisles running throughout the entire venue and the second half of the exhibition area, the 40th CIFF-Shanghai will optimise exhibition circulation and introduce innovative kinked aisles allowing clear views of the booth facades and offering 360-degree views of the venue, thus further enhancing the exhibition experience.
The Furniture Machinery & Furniture Raw Materials sector has been systematically modified and will use Halls 7.1 and 8.1 to display the most complete range of materials and accessories (Hall 7.1) and the most sophisticated furniture machinery (Hall 8.1), next to the furniture brands, in order to strengthen the advantages of the entire industry chain.
From the 2018 edition of CIFF-Shanghai onward, China (Shanghai) International Furniture Machinery & Woodworking Machinery Fair will be jointly organised by China Foreign Trade Guangzhou Exhibition General Corp. and Adsale Exhibition Services Ltd. This new strategic cooperation aims at providing the industry with an international and resourceful exhibition where both exhibitors and buyers can explore their business opportunities in this professional platform.