CIFF Guangzhou 2021: repositions itself to boost furniture industry

Published on : Friday, November 20, 2020

‘Design trend, global trade, entire supply chain’ is the new theme through which CIFF Guangzhou is repositioning itself to aid the sector’s development in the context of a global pandemic. The 47th China International Furniture Fair, 2021 in China, will promote the value of design and create a new business model in touch with current events and the new rules of the game. The model is based on synergy between the extraordinary internal market and the further growth of exports, as well as integration of offline and online promotion in order to offer an optimised, more comprehensive exhibition portfolio that adequately represents the entire furniture industry, always supporting the needs of exhibitors and visitors.

CIFF Guangzhou 2021 will be held in two phases organised by product sector: the first, from March 18 to 21, dedicated to home furniture, homedecor & hometextile, outdoor & leisure furniture; the second, from March 28 to 31, for office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials for the furniture industry.

Covering a total area of 750,000 square metres, the China Import and Export Fair Complex in Guangzhou is expected to host 4,000 companies and 300,000 trade visitors. The success of the last two 2020 editions of CIFF, held in July in Guangzhou and in September in Shanghai, even in the time most unprecedented times, have motivated CIFF to adopt new business models as this is one of the most important business platforms on the Asian market, an avoidable where best design brands converges every year with attractive designs and innovative concepts in line with the latest trends in a rapidly evolving market in search of high-quality creative solutions, complemented by prestigious events and design competitions.

During the first phase, in the Home Furniture sector, the latest innovations in home furnishing will be showcased: international design trends, modern and contemporary furniture, upholstery, and a variety of living and night area solutions. Homedecor & Hometextile will focus on new interior design trends in furnishings, lighting, paintings, decorative elements, and artificial flowers, while Outdoor & Leisure will feature outdoor furniture such as garden tables, chairs, and equipment and seasonal decorations leisure time.

 The Office Show, the largest trade fair in the world dedicated to the office, will headline during the second phase: systems and chairs for the workplace, trends and solutions for the smart office as well as for public and commercial spaces and schools, furniture for medical care and for the needs of the elderly. At the same time, CIFM/interzum Guangzhou 2021 will host the leading brands in China and internationally, who will offer the latest technologies, machinery, materials, surfaces, and essential components for the furniture industry.

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