Published on : Monday, September 26, 2016
The agreement foresees the development of a strategic partnership that leverages the full potential of the respective product ranges – combining both companies’ common abilities to create unique design and innovation through an industrial approach of excellence.
The operation will enable B&B Italia – the leader for more than 50 years in designer furniture for both indoor and outdoor environments – the opportunity to expand its product offer, and to enter into the high-level designer kitchen market segment.
The partnership will also provide Arclinea additional avenues to substantially accelerate its growth plans worldwide. B&B Italia has signed an agreement to become the majority partner of Arclinea. The Fortuna family, the current sole shareholder of Arclinea, will retain a minority stake, and will continue its role in the operational management. Silvio Fortuna will remain president of the company.
Giorgio Busnelli, CEO of B&B Italia commented: “For B&B Italia this is the first major milestone in the growth and development process that formed the basis of the agreement which we signed with Investindustrial last year. B&B Italia now expands its product portfolio into the exciting segment of designer kitchens, a sector of primary importance for both residential and commercial business. Brand strength, a dedication to research and innovation, and a global footprint are some of the values shared by the two brands. The shared mind-set will make it possible to activate synergies in terms of business development and strategic thinking, which will be a very exciting task for both of us to accomplish”.