AXOR and Hansgrohe to present new innovations at ISH Frankfurt

Published on : Tuesday, February 14, 2017

HansgroheLogoThe Hansgrohe Group is all set to impress visitors with its latest ground-breaking bathroom and kitchen innovations at ISH, the leading trade fair for bathroom and sanitation, from 14 to 18 March 2017 at Frankfurt.

Thorsten Klapproth, Chairman of the Executive Board of the Hansgrohe Group, says, “With our strong brands AXOR and hansgrohe, we have consistently and reliably made a name for ourselves as a leading company for innovation, design and quality. At ISH 2017 we will live up to our reputation again and present sensational novelties. We have taken water in the bathroom and in the kitchen into new dimensions, adding functional value, and thereby creating a completely new water experience for users. By the way: this kind of experience is not only transmitted by our new products, but also by the new Hansgrohe Group booth, which is sure to be an impressive attraction for our guests.”

hansgrohe ISH 2017At this year’s ISH, AXOR elevates showering to a luxurious experience in new dimensions; only appropriate, that AXOR will also be presenting an unprecedented spray type, which has been perfected in years of research and is a unique homage to the precious element of water. Both radical and modern minimalism are the distinguishing styles in AXOR’s new collection of taps for washbasins, showers and bathtubs, which also celebrate their debut at ISH.

In addition to its own stand, AXOR is hosting the “AXOR Talks” as part of the trend forum “Pop up my Bathroom”. Panel discussions exploring different perspectives on the forum’s main topic “Individualisation” will be held on Tuesday, Wednesday and Thursday from 4 to 5 pm. Together with panel participants from the fields of architecture and interior design, as well as experts from various other sectors, AXOR invites trade fair visitors to attend inspiring and informative discussions. Visitors will find the “Pop up my Bathroom” exhibition and trend forum in the Saal Europa in Hall 4.0.

Hansgrohe, will, among other things, be showcasing an innovative solution for the comfortable and convenient control of feel-good, multi-jet showers. Additionally, expressive and consistently geometric design is the hallmark of a new line of showerheads and taps being introduced by Hansgrohe this year. The premium brand will also be presenting its new sink combination solutions that make everyday kitchen tasks beautiful and convenient.


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