Published on : Wednesday, September 23, 2020
New normal commences with new launch campaign as ASOLO all set to make its debut in September with the launch campaign for the new Asolo sofa, designed by Antonio Citterio. The advertising campaign will appear globally in a carefully curated selection of authoritative, prestigious design and lifestyle magazines.
As for the previous campaigns, the visual concept was developed by photographer Federico Cedrone and the Beatrice Rossetti Studio who crafted a cozy yet sophisticated image that meticulously conveys the brand’s values: timeless elegance that embodies its style, refined lines and muted colors and, above all, comfort, the warm, welcoming aura of wellbeing inherent to the Flexform sofa.
The behind-the-scenes narrative of the sofa is entrusted to an eye-catching video that lingers over the attention to detail and couture tailoring that distinguishes the Asolo sofa, and the striking contrast with the new Tessa armchair, also designed by Antonio Citterio, an exquisite encapsulation of harmony in the combination of materials and masterful artisan craftsmanship.
Tags: ad campaign, ASOLO, furniture and accessories, Furniture Industry Research Association, Italy, pandemic
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