Published on : Friday, March 11, 2022
Based on the new “Design Trend, Global Trade, Full Supply Chain, All in CIFF” positioning, CIFF Guangzhou brings together the structural reforms of the exhibition offer and creates a profitable synergy between the Chinese national market and the international one to offer new concrete business opportunities to the protagonists of the sector.
In particular, there are 4 strengths underlying CIFF’s leadership in the furniture trade fair sector:
Evolution of the domestic market
The Chinese economy has moved from a phase of rapid growth to one of high-quality development. According to CSIL*, in 2021 not only did furniture production in China grow by 18% and domestic consumption by 12% compared to 2020, but furniture imports have also increased by 12%, for a total value of approximately 2 billion US dollars. The 49th CIFF Guangzhou will be an occasion for many exhibitors to present new concepts and new trends in line with the new demands of the market.
Original design
From “world factory” to “world market”, from “made in China” to “created in China”. This is how China has recently evolved. Expectations and requests for good design are essential to support the evolution of consumption and the transformation of the industry and thus, with its new “Design Trend, Global Trade, Full Supply Chain, All in CIFF” positioning, 49th CIFF Guangzhou 2022 will put original design at the centre of attention, bringing vitality to the entire sector.
New trade fair development model
CIFF Guangzhou promotes a new trade fair development model to respond to the new needs and expectations of the entire furniture sector. It actively contributes to the development of “smart consumption”, organising events dedicated to the promotion of products for the “smart home”, “smart sleep”, “smart office” etc., and pays great attention to improving the quality of life, giving more and more importance to emerging sectors such as medical assistance, assistance for the elderly, school furniture etc.
CIFF Guangzhou gives a strong boost to the entire sector by creating new channels and commercial relationships.
Tags: china, CIFF, CIFF Guangzhou, furniture and accessories, furniture event, interior design, smart home, smart office
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