Published on : Monday, July 26, 2021
The 48th edition of CIFF Shanghai is about to begin, bringing hope with it for a world slowly regaining normality and stability. And so the sectors of CIFF Shanghai have been reorganised across the different halls to accommodate the presentation of almost two full floors of exhibitors at the National Exhibition & Convention Centre in Hongqiao, the largest exhibition centre in the world.
It’s almost time, the dates are set between September 3-6 in Shanghai Hongqiao. Even this troubled year of 2021 will see CIFF Shanghai go forward with its next edition. Together, the two editions involve over 6,000 of the top Chinese and international brands each year and host over 500,000 trade visitors from around the world. Throughout the pandemic, CIFF has suffered no decline. In fact, the latest edition of CIFF Guangzhou reported a 20% increase compared to the pre-COVID period.
Accordingly, there will be over 2,000 exhibitors at CIFF Shanghai this year, occupying an area of 400,000 square metres, and over 150,000 buyers, mainly from China due to the COVID-19 restrictions imposed by the Chinese government. Precisely these figures demonstrate the success of CIFF, which keeps its numbers unchanged despite the drop in foreign visitors.
The 48th CIFF Shanghai will be business-oriented, with its primary focus on the value of design and the culture of good living, expanded and interpreted across all sectors of the fair, from Home Furniture to Home décor & Home textile, from Outdoor & Leisure to Office Furniture to Furniture Machinery & Woodworking Machinery.
The event will showcase the best design brands, offering new solutions that create a new experience for the industry, alongside the leading brands in upholstered furniture, promoting development in the sector with the technological and functional innovations of their products.
Among other events, the Design Dream Show (DDS) will create eight trend sectors under the theme ‘New Wave • New Sound Filed’, including Trendy Play Special Exhibition Zone, Creative Market, Modern Fashion Workshop, Materials Academy, High-end Social Platform, Future Life Exploration Zone, D-Talk Forum, and Designers’ Club!; the Office Life Theme Pavilion, organised by Xu Zhaoming, will present interesting new concepts for workplace design under the theme ‘Office Customization • Harmony & Symbiosis’; and the Daguan Tea Ceremony will be dedicated to furnishings designed to facilitate better living and tea appreciation while also sharing the ancient tradition’s values.
The 48th CIFF Shanghai will be held in Shanghai Hongqiao from September 3rd- 6th, 2021 (home furniture, home decor & home textile, outdoor & leisure furniture, office furniture, commercial furniture, hotel furniture and furniture machinery) The 49th CIFF Guangzhou will be held in Guangzhou Pazhou from 18th – 21st March 2022 (1st phase – home furniture, home decor & home textile, outdoor & leisure furniture) and from 28th – 31st March 2022 (2nd phase – office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials).