47th CIFF Guangzhou 2021 witnesses an extraordinary success

Published on : Thursday, April 8, 2021

At the 47th CIFF Guangzhou the numbers speak for themselves. +20.17% of visitors compared to CIFF Guangzhou 2019, the last edition held over two phases before the pandemic. It was truly difficult to imagine an increase of this size in times as difficult as these, which have, among other things, resulted in the limited presence of foreign visitors at the exhibition.

Having concluded on 31 March after a total of 8 days (4 for the first phase and 4 for the second), the 47th CIFF Guangzhou occupied 750,000 square metres of exhibition space, divided among almost 4,000 exhibitors, and attracted 357,809 qualified trade visitors.

A huge, innovative, progressive, and futuristic event. The only one in the world that gathers the entire furniture sector under one roof, an event capable of creating strong synergy between the Chinese internal market and the international markets and integrating both events and business matching at the exhibition with activities on the online CIFF Cloud platform (which obtained around 7.6 million views) and the CIFF mini APP (which registered 2.36 million logins), pursuing the objective of making collaboration between exhibitors and visitors more profitable, while also giving special consideration to foreign buyers who are currently unable to participate in CIFF.

As Mr. Xu Xiangnan, chairman of the China National Furniture Association, has stated, the 47th CIFF Guangzhou 2021 has actively promoted the coordinated development of the entire industrial chain and has given a strong impetus for the evolution of companies in the sector during the post-pandemic period. This has increased confidence in the sector thanks to the continuous improvement of quality, services and results, as noted by International Business Daily (official press under the Chinese Ministry of Commerce).

Corridors more crowded than ever, queues at the entrances to the stands, and packed conferences characterised the latest edition of CIFF Guangzhou, an edition that has without a doubt excited visitors with the innovative ideas and product design proposed by the sector’s main brands in response to new demands and new markets. The high-level content of 20 design exhibitions and over 100 conferences organised by CIFF in collaboration with famous designers, market experts, design brands, media, trade associations and universities have been valuable sources of inspiration, testifying to the qualitative growth of Chinese products, increasingly appreciated on a global scale.

During a period in which it is truly difficult to find a bit of optimism, CIFF Guangzhou 2021 has experienced an extraordinary success which can only bring more trust and hope for a quick return to normality.

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  • 08 WMF 2021