Published on : Monday, February 15, 2016
Yellow Brand Protection is a leading online brand protection company with principle focus in anti-counterfeiting and anti-piracy services. It presently has offices in London, UK and Varberg, Sweden. Following a period of strong growth and significant new client acquisition, Yellow Brand Protection has recently opened a new office in Shanghai, China.
CEO Daniel Bennett said, “Around 70% of all counterfeit products originate in China. Our presence in the country will strengthen relationships with key platforms to help us combat counterfeiters. What’s more, we will be in a good position to continue to recruit skilled personnel with the appropriate language skills.”
The Shanghai office had an official opening on January 25. Zihan Liu, who is currently the Asia Operations Manager at head office, will be responsible for day-to-day operations. This new office is expected to create a strategic foothold in the crucial Asian market.
Bennett added, “Both existing and potential customers have key personnel in Shanghai. So having a presence there will, of course, sharpen our competitive edge. And since our aim is to be the global leading online anti-counterfeiting service provider, this is clearly a strong move in the right direction.”