Published on : Wednesday, May 14, 2014
VenetaCucine starts out from this basic concept to bring about a change in perspective that goes beyond the conventional idea of a product to achieve a full picture of a kitchen project that interprets different worlds.
“Tradizione”. A return to pragmatism and the search for quality you can see and touch form the mindset that combines “Tradizione” with local knowledge. A collection of projects featuring timeless beauty; the result of craftsmanship processes that pass on the values of expertise and experience by enhancing the creative effect of manual touches.
The new Living system imparts depth of expression to not only the kitchen but the living area too, creating an environment that reflects both everyday needs and design requirements. A space in which the traditional confines between the working kitchen and socialisation areas are torn down, to create not only beautiful kitchens but units that can proudly be put on show and matched with living area interior designs.
VenetaCucine continues to collaborate with designers in a considerable number of designer projects amongst the proposals for 2014: an innovative kitchen developed by the Giovannoni studio and a series of highly exclusive complementary items designed by master craftsmen such as De Lucchi, Branzi, CiniBoeri, Donegani&Lauda and Rizzatto, which will be featuring in the new ADD MORE VenetaCucine collection.
The new ADD MORE project brings together a range of trend-setting, scenario-defining complementary furnishing items for all styles of kitchens. The ADD MORE project features a vast array of styles all with a highly fluid visual language, enabling them to extend beyond the confines of the kitchen to match with and enhance the living room space.
VenetaCucine proposals have two concepts in common: materials and texture, which also represent the Company’s core values and guide it in the choice of its new products. The new wood effect and solid wood finishes highlight the importance of the raw material and VenetaCucine’s ability to interpret the tastes and aesthetics of consumers,reinforcing the Company’s tendency to be “life occasion oriented”, as well as “design oriented”.
An account and description of this new design scenario is also given on the new website, the Company’s social networks and trade fair stand. The container designed by Donegani&Lauda for Eurocucina is in fact a glass box in warm colours. This encloses an exclusive wooden central island which forms the central focus of a route through the different worlds of VenetaCucine.