Published on : Thursday, May 5, 2016
USM has collaborated with British design team Marokka to transform the USM showroom into a menagerie of 3D printed animals during Clerkenwell Design Week from May 24 to 26. USM Haller modular furniture will create a colourful frame work for a series of sculptural animals to interact with – it can be a climbing frame for orangutans in the window or an octopus aquarium in the showroom.
Marokka is a digital sculpture company specialising in animal and homeware design. All products are created in 3D software and then 3D printed using only eco-friendly materials. Launching officially in London and New York later this year, the USM showroom on Central Street during Clerkenwell Design Week will offer visitors a unique chance to see some of the latest art work before it goes on sale to the public.
The clean and simple lines of the USM Haller furniture in their classic colour palette works brilliantly with the unique animal sculptures creating a visually striking showroom that will be a must see on the Clerkenwell Design Week calendar.
Visitors to the showroom will also be able to witness one of the designs being created via a 3D printer. The printing process will begin on Tuesday morning and culminate on the Thursday evening when the sculpture will be unveiled.
All visitors will have the unique chance to be one of the first people to own one of the original pieces of art work from Marokka. By entering a competition during the festival, visitors to the showroom will be able to win the sculpture which will be printed in the showroom over the three days.