Published on : Friday, January 3, 2014
Emotional, chic, useful, shrill, sustainable and guaranteed to be somehow different: if you are looking for that special product idea for spring, then Next at Ambiente 2014 is exactly the right place for you. This is where 32 young manufacturers, editeurs and design studios will be showing individual collections with that certain extra special something. These companies are already successful in their home countries and are now using Frankfurt as a jumping-off point into the international market. The Next areas can be found in the product zones Loft (Hall 11.0), Young & Trendy (Hall 11.1) and Carat (Hall 9.3). From 7 to 11 February 2014, a total of around 4,700 exhibitors from more than 80 countries will be presenting innovative products around the themes of table, kitchen, gifts and living at Ambiente.
The Next programme has been running very successfully for several years and has established itself in Frankfurt as a point of attraction for trade visitors in search of product ideas outside the mainstream. “Next functions in two directions. On the one hand, we give young enterprises the opportunity to position themselves in the international market and we offer the selected participants especially favourable conditions. On the other hand, we regard it as our task to keep on drawing the visitors’ attention to interesting newcomers whose particular ideas make them stand out from the crowd”, Nicolette Naumann, Vice President Ambiente/Tendence, explains.
Tags: 32 young manufacturers, Ambiente 2014, editeurs and design studios, Frankfurt
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