Published on : Wednesday, July 9, 2014
Twyford Bathrooms has spent £150k for a new showroom at its Alsager headquarters for its Twyford and Keramag Design brands.
The new offering, near Stoke-on-Trent, covers 300sq m and replaces the company’s showroom on Chelsea Harbour, London, which closed in April.
With displays of five design collections from Keramag Design and all of Twyford product ranges, the showroom is part of parent company Sanitec’s strategic plans to raise the profile of the Twyford brand. It features the company’s commercial offering and highlights Rimfree toilets and water-saving Flushwise technology.
Twyford Bathrooms trade marketing manager Sabine Tawfik said the investment “signals a new era for the Twyford brand”. She added: “We have a long heritage in the bathroom market but we have a new story to tell and our state-of-the-art showroom is intended to communicate to our customers how very relevant we are to the modern bathroom in the retail, contract and commercial sectors.”
Tags: Alsager, Sabine Tawfik, Twyford and Keramag Design, Twyford Bathrooms
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