Published on : Wednesday, May 31, 2017
To celebrate TOTO’s 100th birthday, the brand highlighted their complete integration into the Japanese lifestyle with an exhibition titled “The Art of Everyday” at their London Concept Store during the Clerkenwell Design Week from May 23 to 25.
Curated by industrial designer David Tonge, ‘The Art of Everyday’ exhibition explored the design ingenuity of objects used daily in Japanese households. Visitors to the store found photographs that were personally annotated by Tonge, each presenting different domestic activities, including bathing, sleeping, cooking and eating.
To complement the exhibition, a panel talk was also chaired by design commentator Max Fraser to discuss Japanese design and its influence on British culture. Alongside Tonge and Fraser, the panel included David Keech of Keechdesign, Takashi Tsurumaki,Technical Design Lead at Heatherwick Studio and Dr Sarah Teasley, Head of Programme for History of Design at the Royal College of Art.
Running beside this exhibition, TOTO also presented the brand’s latest collection of bathroom products, including the new Flotation Tub. The company has spent 10 years in researching and developing this tub, which was shown for the first time in the UK.
Described as “an unusually calming bathing experience”, the Flotation Tub is designed to be used in a specific reclining position – similar to the posture of astronauts sleeping in zero-gravity.