Published on : Friday, February 17, 2017
From April 4 to 9, 2017, Tom Dixon will bring MULTIPLEX to Milan – in the iconic Cinema and Galleria on via Manzoni – the epicentre of the city’s cultural and luxury shopping district. Against the backdrop of 50’s Italian glamour, the brand will tell the stories and show our products of Yesterday, Today and Tomorrow.
The enormous 840-seat cinema and historic Galleria play host to a combination of culture, entertainment and commerce – the very essence of Milan Design Week.
MULTIPLEX becomes a platform for fresh ideas, classic design and innovation, with a series of collaborators working on radical interventions on the theme of Yesterday, Today and Tomorrow.
YESTERDAY – The Veterans
Initially manufactured in Tom’s London metalwork shop many moons ago – and subsequently under license for 20 years of Italian production – these instantly recognisable designs are finally brought back home.
Re-engineered, re-coloured and reinvigorated for a relaunch, their graphic, pop-art silhouettes feel just as fresh today as they did yesterday and will still be collector’s pieces tomorrow.
The Veterans include: S Chair, Bird Chaise Lounge, Pylon Chair and Jack Lamp.
TODAY – New collections and pop-up shops
In the Galleria Manzoni, a classic shopping arcade is brought to life with a multitude of boutiques, some created by Tom Dixon themselves to highlight their newest products, some curated or collaborated on with friends.
The Galleria will host: The CHANDELIER store, a celebration of luminosity in the year of Euroluce, showcasing the latest adventures in futuristic optics; The HABERDASHERY shop, where they have finally gone soft with their new SUPERTEXTURE range; The PERFUMERY, where the new olfactory adventures come to life; The ANTIQUE centre, where the veterans are coming home and sit in a collector’s environment; The RUBBER shop – Pirelli motorbikes and oil spill, rubber and chewing gum, all get dark and dirty in the workshop.
TOMORROW – Tom Dixon and IKEA
IKEA will run a Film Festival at MULTIPLEX, highlighting the DELAKTIG ‘living platform’ project, their collaboration with the international behemoth. DELAKTIG is an experiment that challenges the conventional methods of creation and distribution of furniture and explores the notions of adaptability and future proofing. The Bed-Sofa will be shown for the first time at MULTIPLEX.
Tags: bed-sofa, Bird Chaise Lounge, furniture, ikea, Jack Lamp, lighting, Milan design Week, Pylon Chair, S Chair, Salone del Mobile, Tom Dixon
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