Published on : Friday, June 30, 2017
Situated at the very top of the Champs-Élysées, the brasserie at Publicis Drugstore has been one of Paris’ revolutionary hotspots for more than 60 years. The store has now undergone a major renovation by Tom Dixon’s Design Research Studio, and has been renamed as Le Drugstore, the new bar and restaurant.
Founded in 1958 by Marcel Bleustein-Blanchet, founder of the world-renowned advertising agency Publicis Group, Publicis Drugstore was designed to bring American consumer convenience and bar culture to the Parisian public.
Tom Dixon’s Design Research Studio have simplified and enhanced the interior architecture to highlight a broad palette of extraordinary finishes and honest materials designed to last and improve with age. The timber walls and unique marble bars are complimented by deep tones of oxblood upholstery and brass fixtures that combine to make a contemporary nod to the glamour and sophistication of the 1960’s world of advertising.
The lounge is inspired by the gentleman’s study and offers a more intimate and relaxed dining experience. Framed by a bespoke brass and reeded glass bookcase, it provides privacy and blurring the boundary between the retail and dining space. The lounge features a collection of the new Tom Dixon Micro Wingback chairs, upholstered in charcoal grey and deep yellow wool. An open kitchen and patisserie serves as a window onto the world class cuisine of Éric Frechon, three Michelin starred at Epicure – Hotel Le Bristol Paris.
An exclusive range of seating has been designed especially for Le Drugstore comprising of dining and low and high bar stools. Fabricated in steel and upholstered for maximum comfort in leather and fabric, the range is inspired by a 1950’s collection created for Publicis Drugstore by Mathieu Matégot, the celebrated Mid-Century French decorator.
The 350 square meter interior is warmly lit with the main feature being an illuminated coffered ceiling featuring Tom Dixon’s copper Melt Surface light which was launched at Milan’s Salone del Mobile in April 2017.
This simple but luxe palette is sympathetically translated in the conservatory and seasonal terrace. Both spaces embrace the flood of natural light acting as refreshing daytime alternative to the sultry evening mood of the brasserie’s interior. Tones of natural green, the texture of rattan and the warmth of brass bring a sense of calm, tactile comfort and understated glamour to the bustling atmosphere of the 8th arrondissement in uncompromising style.