Swoon launches 3800 sqft pop-up showroom

Published on : Thursday, April 19, 2018

swoonDesigner interiors brand Swoon has launched a pop-up showroom at 7 Mercer Walk in Covent Garden to coincide with its brand refresh. Coinciding with Swoon’s brand refresh, the pop-up will be open until April 29.

 

Since 2012, Swoon has evolved from a start-up into a successful furniture retailer, offering accessible and limited edition designs. The showroom opening follows the brand’s first TV advert, and the Mercer Walk pop-up, designed by Studio Stilton in collaboration with Swoon, will offer visitors over 200 products as well as in-house workshops and experiences.

 

Tom Chalet, head of spaces at Swoon, comments: “Covent Garden is the perfect location for our largest Central London pop-up to date. The venue in Mercer Walk, secured with the help of Storefront Marketplace, is an ideal space to showcase our latest designs alongside our newly-launched brand identity.”

 

Source: FN

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