Published on : Thursday, April 19, 2018
Designer interiors brand Swoon has launched a pop-up showroom at 7 Mercer Walk in Covent Garden to coincide with its brand refresh. Coinciding with Swoon’s brand refresh, the pop-up will be open until April 29.
Since 2012, Swoon has evolved from a start-up into a successful furniture retailer, offering accessible and limited edition designs. The showroom opening follows the brand’s first TV advert, and the Mercer Walk pop-up, designed by Studio Stilton in collaboration with Swoon, will offer visitors over 200 products as well as in-house workshops and experiences.
Tom Chalet, head of spaces at Swoon, comments: “Covent Garden is the perfect location for our largest Central London pop-up to date. The venue in Mercer Walk, secured with the help of Storefront Marketplace, is an ideal space to showcase our latest designs alongside our newly-launched brand identity.”
Tags: 3800 sqft pop-up showroom, 7 Mercer Walk in Covent Garden, accessible and limited edition designs, brand, designer interiors, head of spaces at Swoon, Mercer Walk pop-up, opens, start-up, Studio Stilton, successful furniture retailer, Swoon, Tom Chalet