Published on : Wednesday, February 17, 2016
The spotlight is on the 55th edition of the Salone del Mobile.Milano, the platform for innovation and location of choice for networking and business. To be held at the Milan Fairgrounds, Rho from April 12 to 17, the fair is sure to showcase a range of extremely high quality products and services.
This year is completely sold out yet again with 207,000 square meters of net exhibition space, reaffirming its position as the leading forum for ideas, creativity, innovation and technology. 2,310 exhibitors are registered, 30% of them being foreign companies, and 650 of them are SaloneSatellite designers.
The fair will feature the Salone Internazionale del Mobile along with the International Furnishing Accessories Exhibition, with more than 1,300 exhibitors ranged over more than 150,000 square metres, split into two categories, Classic and Design.
The biennial EuroCucina exhibition and its collateral event FTK (Technology For the Kitchen) are also back this year – in Pavilions 9-11 and 13-15 – along with the International Bathroom Exhibition in Pavilions 22-24, responding to the rising demand for quality in both sectors.
The EuroCucina will present innovative high quality kitchen products, responding to the steady rise in demand for functionality from increasingly savvy consumers. The International Bathroom Exhibition will showcase totally innovative solutions for personalising the domestic space increasingly dedicated to wellness and self-care.
The 19th edition of SaloneSatellite will be held in Pavilions 13-15. This year’s theme is “New Materials, New Design”. Participants chosen by a prestigious Selection Committee will be flanked by various international design schools.
The SaloneSatellite Award, now into its 7th edition, is a further step towards facilitating interface between demand and supply, between entrepreneurs and designers, between creativity and production. This edition will see the designers present one or two projects that dovetail with the product categories at the biennial events accompanying the Salone Internazionale del Mobile, specifically in 2016, EuroCucina and the International Bathroom Exhibition.
President Roberto Snaidero said, “The 55th edition will be a huge international draw, with 70% of the operators coming from over 160 countries and a wide range of top commercial offerings from the very best companies on the Italian and foreign markets, combined with culture and product culture through our collateral events. Internationalisation and innovation are the key drivers of this important edition. In particular, companies taking part in the Salone affirm that 63% of revenue is generated by exports, while 67% of them have made substantial investments in innovating machinery, equipment and software; research and development, especially within the companies themselves, and in the design of new products.”