Published on : Saturday, May 30, 2015
Founded by the Media Key Publishing Group, the contest rewards creativity and technological innovation in Italian Web communication projects. The Emilia Romagna region-based company produces domestic appliances with an Italian high-design look which makes them desirable furnishing in their own right.
For such a special project as the 50s Style line, it opted for dedicated communications to represent its values through the tools of web 2.0. The site, launched in April 2014, was entrusted to Webranking, a wellknown Web Marketing company which Smeg had already used for its corporate site they handled the design, content and development of the site.
At the heart of the site is a digital narrative shared between Smeg and its network of users, who are first involved emotionally in the SMEGazine section by short brand stories starring products in the 50s Style line in alternative interpretations showing off their versatility, and are then called to share their own photos in the 50s Fun area, which also contains a world-wide map of the coolestplaces containing Smeg domestic large and small domestic appliances.
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