Published on : Thursday, July 3, 2014
Below the illuminated Empire State Building, “Made in Italy” culture was celebrated through cuisine, live cooking and interviews of important personalities in the Italian culinary world. Notably, such guests included Manfè, the winner di MasterChef4, Alfio Longo, famed Chef of Le Cirque and Cristina Villa, PR Manager of Eataly. Additionally, Italian sponsors like Parmissimo, La Molisana, Mutti, Olio Monini, Levoni, Bauli and Cantina Ferrari supported the event with a variety of products that exude the essence of Italy.
SMEG, eager to promote Made in Italy was an official partner of the event and an avid supporter of the organization. As such, SMEG contribute to the success of the event with Italian design appliances. Above all the FAB28RIT Italian flag retro style refrigerator, boldly stood out on the rooftop kitchen, high above the Manhattan streets, a true testament to the SMEG Brand.