Published on : Thursday, August 10, 2017
The contract market is a hugely important channel for Smeg and in recent years Smeg has been continuing to concentrate on successfully growing presence across the UK and in particular key London and the south-east markets, enhancing its proposition further with developers, specifiers and architects.
What sets Smeg apart from competition is the breadth of range and aesthetics and the interlinking ability to co-ordinate all kitchen appliances together. People’s initial association with Smeg is the Retro fridge of course. It’s a very popular and iconic product, but the brand have so much more to offer. Their built-in appliances offer sleek, contemporary design and are available in a choice of 5 aesthetic families and more than 1200 products and finishes to choose from, ensuring complete product alignment across a scheme, and an aesthetic to suit every type of kitchen design.
Developers are commonly specifying touch control pyrolytic ovens, compact and steam ovens, microwaves, warming drawers, coffee machines. Smeg’s newest range, Dolce Stil Novo, also includes advanced induction hobs, wine coolers, sommelier drawers, sous vide drawers and blast chillers – professional appliances for people’s homes. It is the most premium collection and is supplied in two finish options set off against Eclipse black glass–the use of copper or steel detailing, synonymous with the brand’s ‘Made in Italy’ approach.
At 100% Design, Smeg will showcase its latest high end, professional appliances perfect for residential settings. The market is saturated with kitchen products and brands, but Smeg is very different. The scope and breath of the range as well as the aesthetic beauty of the range is quite striking, regardless of the development or scheme, there is a range or product to suit every need – and a clear differentiator for an architect or developer to stand apart from other competitive sites.