Published on : Wednesday, September 20, 2017
This exciting new category from Serene is being unveiled following eighteen months of research and development, which took Tasleem Tasab, Serene’s founder and MD – and his creative team – on an extensive journey in to the world of lighting and the trends of different countries, cultures and ethnicities. The resulting new range is a reflection of that journey, an eclectic mix of the contemporary and the traditional with many designs displaying a handsome marriage of materials and a touch of opulence; a blend of past, existing and future trends.
Tasleem says, “Serene Lighting is the natural addition to the ever-growing Serene business, which continues to successfully expand in the furniture sector with living, dining and occasional collections, from its position of strength as a leading bed supplier.”
He adds, “Serene Lighting makes it now possible for consumers to create a Serene home and is the perfect fit for many of our retailers, whilst also being of interest to domestic lighting specialists too. Over the past three years of phenomenal growth we have put in place the foundations and infrastructure that allows us to hit the ground running with the new lighting division, which should instil tremendous confidence in the market – it certainly gives us the confidence to branch out further.”
Serene Lighting launches this month with a collection featuring thirty-two ranges of pendants, wall lights and floor/table lamps. There is something for each of the recognised price-points with the majority of designs tailored to the mid to upper tiers.
“This is a tremendously exciting time and I hope that the many entrepreneurially minded retailers our there will welcome and seize this new opportunity to effortlessly expand their offering on the shop floor, with the introduction of a super stylish range of lighting,” says Tasleem.
Courtesy: Furniture News