Seletti to launch its first e-commerce platform LETTERS during Milan Design Week

Published on : Wednesday, March 30, 2016

seletti lettersOn the occasion of Milan Design Week from April 12 to 17, Seletti is launching LETTERS, its very first e-commerce platform dedicated to its lettering catalogue. The site (seletti.it/letters) will be focused on “alphabets” by Seletti: the luminous Neon Art, Vegaz, Aphafont and Alphcrete, together with letters and numbers in the metallic Metalvetica.

 
NEON ART (Design: Selab) A bright alphabet meant to be seen on a wall, made up of letters, numbers and the symbols # ! ? @ & ♡ ⟶. With a typewriter font that evokes old typewriters, words and phrases in neon can be made by linking letters to each other through a transformer.

 
VEGAZ (Design: Selab) Indoor lighting elements available in the form of all the letters of the alphabet. Made of metal with a sequence of LED bulbs (low consumption – 0.4 Watt) that define its profile, they create a great visual impact.

 
VEGAZ (Design: Selab) Indoor lighting elements available in the form of all the letters of the alphabet. Made of metal with a sequence of LED bulbs (low consumption – 0.4 Watt) that define its profile, they create a great visual impact.

 
METALVETICA (Design: Selab) Letters and numbers meant to be hung or free standing, made of galvanized sheet metal welded by hand. They are available in two sizes with a height of 35 cm and 100 cm.

 
Stefano Seletti, the brand’s art director, says, “For us, LETTERS is a completely new project, because it’s the first time Seletti is selling online through our own e-commerce platform. We decided to start with a site dedicated to a very specific section of our catalogue, which is comprised of all the products that allow one to write personalized words and phrases, whether they’re illuminated or not. We were thinking of our clients when we launched this project, and their desire for self expression and the ability to surround themselves with personal creativity. This is why Seletti alphabets have a particular draw for our fans; an affection of sorts which has grown over time.”

 
Using the “compose a message” function in the website, the user can interact with the platform, and experiment with different messages using different alphabets, as well as using different backgrounds (white or coloured walls, in addition to tile, concrete and brick). The user is also able to calculate the total price and share new creations on personal social media platforms. With LETTERS, Seletti confirms his passion for every form of playful creativity, bringing thoughts and words to life and making them real.

 

Tags: , , , , , , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Follow Us:-
 
     
 
 

Subscribe Newsletter:

Subscribe Our Newsletter!
E-mail:
 

ADVERTISEMENT

  • 04 Decofair Saudi Arabia 17
  • 06 idfoman 17
  • 6MIFF 2018
  • 07 thebigshow 18
  • 08 Mebel-Expo 2018
  • 09 Technomebel 2018
  • 19 Furniture USA
  • 20 furniture-global