Published on : Thursday, June 22, 2017
Scandinavian Business Seating, the leading seating manufacturer group, has relaunched itself under a new name: Flokk, for its house of brands HAG, RH, RBM, BMA and OFFECCT. The move comes ten years on from the group being formed and spells exciting times ahead.
Flokk is Norwegian for herd, or flock. Flokk is synonymous with a group, defined by shared ideas, features or values. The name is inspired by the Group’s collection of strong brands, but also how they work and interact socially in general. With the new name and visual identity, the emphasis will be back on people.
Lars Ivar Røiri, CEO, commented: “Our business has grown and evolved significantly over the past decade, we’ve welcomed new brands into our family and established showrooms and offices in fifteen countries. As we continue to expand we see from customer demand that we have an opportunity to redefine our role as enabler of leading, high quality brands in the market. By offering our design expertise, wide portfolio and impressive value chain, Flokk can provide our customers with a high degree of flexibility and service. Through the recent acquisition of OFFECCT, we have broadened our product range from seating to a wide variety of furnishing. And there are further strategic acquisitions to come.”
At Flokk, the group designs for well-being and performance, supporting the functional needs, identity and culture of the customers. All their brands will continue to develop their products independently.