Published on : Wednesday, July 19, 2017
The organisers of Salone del Mobile.Milano Shanghai, held a press conference July 12 at the Italian Embassy in Beijing, revealing to the awaiting Chinese market exciting news on the second edition of the show, including the new advertising campaign image and the Italian brands that already confirmed to be at the show.
With a history of 56 years, Salone del Mobile.Milano is recognised worldwide as the source of inspiration and leading trend-setters in the furniture and interior design industry. In response to the great enthusiasm and interest of Chinese market for the design “Made in Italy’’, a collective of 56 top Italian furniture brands made their grand debut in China last year.
The second edition of Salone del Mobile.Milano Shanghai will be held from November 23 to 25, 2017 at Shanghai Exhibition Center. The display area considerably increased compare to last year and even more than 100 Italian brands will be showing their best designs.
Claudio Luti, president of the Salone del Mobile.Milano, stated, “China represents a major development area for the Salone del Mobile. Every year, many Chinese operators visit the Show in Milan but having a presence in Shanghai unquestionably offers new possibilities of partnership and business development between Italian companies and the Chinese market. This is why we will hold again this year the Salone del Mobile.Milano Shanghai. We believe it can be a real opportunity for the selected top Italian companies to meet Chinese architects, designers and industry operators. We developed a rich program which features also the presence of Italian renowned designers who, together with the brands participating in the show, can introduce the charm, history and value of the Italian products to the visitors and make them experiencing the wonderful world of Made in Italy. The goal of Shanghai show is to bring to China part of the emotions and innovations that represent the essence of Salone del Mobile.Milano”.
The companies that already confirmed their participation to the show are: Agresti srl, Angelo Cappellini & C. srl socio unico, Annibale Colombo srl, Antonio Lupi Design spa, Arclinea, Arketipo srl, Artemide spa, Asnaghi Interiors Design, Asnaghi Interiors spa, Asnaghi Interiors The Art of The Italian Style Furniture Since 1916, Asnaghi La Boutique, Atmosphera srl, B&B Italia, B&B Italia spa, Baldi srl, Barovier & Toso Vetrerie Artistiche Riunite srl, Baxter srl, Bel Mondo by Bellotti Ezio, BelCor Interiors srl, Bellotti Ezio Arredamenti srl, Binova, Bizzotto srl, Bruno Zampa srl, Calligaris spa, Capital Collection, Cattelan Italia spa, Ceccotti Collezioni srl, Citco srl, Compagnia Italiana del Cristallo srl, Cornelio Cappellini srl, Cubo Design srl, Dada spa, Diesel Living with Foscarini, Edra spa, Elledue, Arredamenti srl, Ernestomeda spa, Flexform spa, Ferrari, Flou spa, Foscarini spa, Frigerio Poltrone e Divani srl, Gallotti & Radice srl, Gianfranco Ferrè Home, Giorgetti spa, Giorgio Collection srl, Griffe Montenapoleone, IPE srl, JC Passion srl, Jumbo Collection srl, Kartell spa, Kohro, Lema spa, Living Divani srl, Longhi spa, Lualdi spa, Magis spa, Malerba srl, Maxalto, Medea srl, Minotti spa, Missoni Home, Molteni & C. spa, More Provasi srl, Moroso spa, Natevo, Natuzzi Italia, Natuzzi spa, OAK Design srl, Oak Industria Arredamenti spa, Opera Contemporary, Oluce srl, Paolo Castelli spa, Patrizia Garganti srl, Poliform spa, Poltrona Frau, Porada Arredi srl, Porro spa, Prophilo, Quagliotti spa, R1920, Rampoldi Creations srl, Riva Industria Mobili spa, Roberto Cavalli Home Interiors, Roberto Cavalli Home Luxury Tableware, Scavolini spa, Sicis srl, Sigma L2 Paolo Granchi srl, Smania Industria Italiana Mobili spa, Technogym spa, T&J Vestor spa, Turri srl, Ulivi Salotti srl, Varenna, Vetrerie di Empoli spa, Villari srl, Visionnaire Home Philosophy, Vittoria Frigerio Milano, Wykt srl, Zanaboni Salotti Classici snc di Zanaboni Vittorio & C.
During the press conference the organisers officially revealed the 2017 new brand image for the show. Integrating Italy with China, Milan with Shanghai, the new visual graphic evocatively emphasises both the single identities of the countries as well as the harmonic encounter of the two cultures, conveying to the leading nature of this international show.
Salone del Mobile.Milano Shanghai will gather together, once again, the leading Chinese architects, interior designers, importers, dealers, developers and professionals in the furniture and design industry by giving them the chance of experiencing the excellence of Italian furniture in China.
According to Amedeo Scarpa, ITA-ICE Beijing office director and coordinator of ITA network in China, “Chinese market is one of the most interesting markets in the world in terms of sensitiveness towards design and interior decoration. But it is also a very competitive and challenging market. That’s why Made in Italy needs to be accompanied by the public support of the Governmental Italian Trade Promotion Organisation. ITA/ICE together with the Embassy of Italy are doing this since the first edition of “Salone del Mobile.Milano Shanghai”, accompanying Federlegno Arredo and Italian firms in such a long and wonderful win-win Italian-Chinese partnership”.
The organisers will focus even more on the quality of the visitors in order to create concrete opportunities of business for the exhibitors and offer them a unique platform to increase their visibility and success in the Chinese market.