Pure 2015 Presents Market-Ready Trends

Published on : Tuesday, September 2, 2014

imm-colognePure Textile is an independent format for top editors to highlight the more sensual aspects of the renowned Pure Editions Hall once more in 2015.

 

In 2014, the Cologne fair had a record number of visitors, with around 150,000 people visiting imm cologne from 129 different countries. The high level of registrations for exhibitors (as at August) suggests that even further progress on imm’s successful path can be expected next year. Koelnmesse is ensuring that structural measures are put in place to guarantee that the furnishing event at the start of the year develops not just quantitatively but also qualitatively.

 

One of the indicators of this is the dynamic evolution of the Pure design segment. Premium brands, located as usual in Hall 11, are showcased over three floors, displaying all that current Interior Design has to offer. Whether it is upholstered furniture, wardrobes, tables, “systems for living”, textiles, chairs, beds, kitchens, lighting, carpets or accessories – everything on display reflects the very top of international home decor style. Innovation, exceptional presentation and lifestyle come together at Pure.

 

The multi-faceted nature of the Pure format means that there is room for market-ready products, so that visitors can bring home the newest trends, as well as for experimental and conceptual design solutions. Pure opens up the market to the whole art of living. The once cult segment of imm cologne has evolved into the hot property of the international design scene, where business, designers and design fans come together.

 

In January 2015, the fair duo will present a particularly attractive spectrum of products, services and ideas – with LivingKitchen taking place every two years in parallel with imm cologne. In addition, there is yet another highlight for living decor: the special format Pure Textile, also taking place at two year intervals, introduces top European editors who will present high-quality home textiles from their collections as well as new pieces in a particularly sensual atmosphere.

 

imm cologne 2015 will once again be hosting a selection of the most renowned furnishing brands, like Vitra, Thonet, Walter Knoll, B&B Italia, Ligne Roset oder de Sede. New celebrity guests like Fendi, Trussardi and the Swedish flooring company Bolon have already secured their top-notch exhibition spots. With the return of the Italians to the Rhine and in the light of the growing affection of the leading brands of the Scandinavian design scene, currently so influential, for the design segment, imm cologne 2015 is delighted to welcome the Hülsta brand back after an absence of almost 20 years. The quality manufacturer from Stadtlohn is using the occasion of their 75th anniversary to present additions to their selections and anniversary products at their huge stand in Hall 11.1.

 

 

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