Published on : Monday, May 9, 2016
imm cologne has established itself over the years as the international business platform for the interiors sector. Summing up the event’s importance, President and Chief Executive Office of Koelnmesse GmbH, Gerald Böse said, “The whole world does business with the world in Cologne”. Their objective is to make the leading trade fair even more attractive with a little fine-tuning.
“Business is the top priority” – that is the key objective for imm cologne 2017.
The successful combination of lifestyle, events and business has put imm cologne on a constant upward trajectory. And the indicators already strongly suggest that this trend will continue in 2017, when the leading event will be hosted as a fair duo with LivingKitchen for the fourth time.
More than 80% of the exhibition area has already been booked, with 10 months still left before the fair’s start. Arne Petersen, Vice President Trade Fair Management, said, “In addition to many national and international exhibitors, we have seen registrations from a number of new companies. We are seeing strong demand for larger booths from Italian exhibitors, which underscores the importance of imm cologne as a platform for business”.
Petersen also added, “A further important objective is expanding our range for the ‘middle of the market’,” he continued. For this, an array of measures are in the pipeline: themed social and meeting spaces will foster communication between companies and customers. Visionary ideas will be on display not only in the design-oriented halls, but also in halls where solutions for young living have traditionally been based.
The organisers also have their eyes on the Pure segments: they want to develop Pure, the showcase for visionary designs by established brands, and Pure Editions, which presents meticulously curated products by designers and architects in a condensed format, as well as the Pure Talents platform for young design. All these measures have one objective: to continue to strengthen imm cologne and make it the one-stop destination for interiors.