Published on : Monday, January 15, 2018
Pedrali is starting the new year by taking part in imm Cologne that runs from January 15 to 21, 2018. The Pedrali stand, designed by the Calvi Brambilla studio in Milan, is sure to wow visitors with its original settings and decorative features inspired by the atmospheres of 1950s home interiors.
Pedrali’s stand is situated inside Pure Editions (Pavilion 2.2. Stand H-006), the section dedicated to premium international design brands. It consists of a central area in which the main colour theme is teal, with tone-on-tone furnishings. Arranged around this area are five alcoves with settings that evoke the American experimental architecture of the Case Study Houses, and typically Fifties modernist elegance.
The space is imbued with a sense of transparency and lightness, and its living and dining areas flow into each other thanks to the partitions, which simulate large floor-to-ceiling windows, alternated with masonry walls, guiding visitors as they discover the Pedrali collections. The exhibition design highlights the versatility of Pedrali’s furnishing solutions, which have the potential to make life easier for people as they inhabit and move around the rooms of a home, making its interiors truly special.
The wireless lamp Giravolta takes centre stage in the theatrical set piece Magnetic Wireless Hero, designed by the Calvi Brambilla studio as part of the Featured Editions format. It offers a “light” take on the medieval tale of St. George and the dragon, with the cables and sockets attempting to “attack” Giravolta which, like the hero battling the monster, crushes its foe while continuing to emit light wirelessly.