Published on : Wednesday, September 10, 2014
After taking a degree in Milan in Foreign Languages and Literature, Vicenzi has had a brilliant career in the USA and Italy, gaining experience in the sector of Marketing and Communication and reaching the upper echelons of Luceplan, where she held the position of Marketing Manager before becoming General Manager and now CEO.
In her new role, Patrizia Vicenzi will be responsible for reinforcement of the brand and acceleration of growth in all the Luceplan business areas, through precise planning of specific product and market strategies.
Luceplan is entering a new phase of growth and consolidation of the brand on the global market. My job will be to guide all the management in the achievement of our ambitious objectives for 2015, which call for implementation of strategies alongside an increase in sales.
This is a challenge I will approach with passion and enthusiasm,» says the new Luceplan CEO.
All the products of the company are the result of tireless experimentation, aimed at exploring the theme of lighting in all its conceptual, functional and formal aspects, with a strong accent on environmental issues and energy savings. Ever since its debut Luceplan has made research its strong point, investing in innovative ideas, light sources, materials and production technologies.
In ideal terms, Luceplan is poised for further evolution: breaking down geographical barriers and developing a language of light that is open and crosses boundaries, a language refined with tenacity and know-how so that it can be universally recognised.