Published on : Thursday, March 17, 2016
Munich-based Occhio presented “The Universe” at this year’s Light + Building Fair, being held from March 13 to 18. Their 400 square meters stand has planets floating in the Occhio universe that represent individual innovations in product, design and technology — and thus the future of light at Occhio.
A total of eleven planets guides visitors through the impressive stand by means of digital space stations. The planets are used to show the different applications of their lighting products. In doing so, the products initially seem to step into the background. Instead, the focus is on a journey into the future of light and a universe of possible applications with Occhio.
The appearance of the stand was designed, created and carried out by Jürgen Drändle of Drändle 70|30 in close collaboration with brand agency Martin et Karczinski, Munich.