Published on : Monday, January 25, 2016
The premium Italian brand of contemporary furniture, B&B Italia has opened a new brand store in Tokyo in partnership with Progetto 81, a young, dynamic reality. Located in the heart of the exclusive Aoyama area, the store had a grand opening on January 21.
The new store displays the best of B&B Italia and Maxalto collections. With a total space 900 square meters, it is spread over two floors. The first floor is designed as a sort of B&B Italia Lounge Area influenced by Japanese aesthetics, which offers a sophisticated environment with a welcoming atmosphere. The second floor recalls the exhibition mood of B&B Italia’s headquarters showroom. The layout is articulated in areas of different style, from the essential to the more decorative, but always with a contemporary accent.
The new B&B Italia store in Tokyo aims to be a quality and professional destination for architects, professionals and design enthusiasts.