Published on : Thursday, October 8, 2015
For this year’s London Design Festival we present MULTIPLEX at The Old Selfridges Hotel, an immersive, multi-sensory department store of tomorrow.
Held to coincide with four of the most important events on London’s creative calendar – London Fashion Week, London Design Festival, the BFI London Film Festival and the Frieze art fair – MULTIPLEX brings together design, technology, fashion, film and interiors to explore how the future of retail might look, sound, smell, taste and feel.
Tom says: “The high streets are fighting a losing battle against the shift to online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined future. The Multiplex is a prototype shop for the future, a multiple stage for new ideas.”
The event will be hosted in The Old Selfridges Hotel, a 20,000 square foot site attached to the iconic Selfridges department store in central London. Visitors will be able to explore departments dedicated to technology, home, fashion, beauty, jewellery, as well as a food hall. The space will host an eclectic range of events, installations, pop-ups and interventions.
Instigated by Tom Dixon, Multiplex is built around the contributions of its collaborating brands, bringing their own ideas and experience to the event.
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