Published on : Thursday, April 6, 2017
On the occasion of Milan Design Week 2017, Gufram is presenting Moschino kisses Gufram, a sensual and irreverent capsule collection of furnishings, implemented in cooperation with the top pop brand in the fashion world, Moschino.
Irony, humor, and provocation are elements that constitute the style of these two brands, which have managed to make the radical side of Italian creativity in the fields of design and fashion known worldwide, becoming icons of ground-breaking energy Made in Italy.
The leading product in the capsule is the sensual Zipped Lips!, a special edition of the Bocca designed in 1970 by Studio65, influenced by the inspiration of the creative director of Moschino, Jeremy Scott. A golden zipper holds together the lips of the sensual sofa, made of flexible polyurethane and overlaid with fiery red fabric, taking on a fetish pop touch that is a characteristic feature of the personal and rebellious mood of the fashion firm.
The name of the capsule highlights how the Zipped Lips! – produced in a limited edition of 99 items – is an emblematic representation of this cooperation: a passionate kiss between the two brands.
The Zipped Lips! is accompanied by three more products that show Gufram using leather for the first time, without ever giving up on its radical approach.
The Biker cabinet is a piece of furniture on wheels that revisits the shape of the iconic Moschino Biker bag, faithfully reproducing its studs, zippers, collar, and pockets; its glass shelves can accommodate the greatest variety of objects.
The High Heels are two provocative low-cut high-heeled shoes made of black leather with gold-plated heels, hosting respectively an ottoman and three levels of glass shelves: crazy reinterpretations of a seat and a cabinet.
Jeremy Scott states, “The lips sofa is one of the most indelible design creations of all time! I was honored to leave my finger print on this icon with this limited edition ‘Zipped Lips!’ version on the Bocca. Making a play on the phrase zip your lips and the zipper that links back to the Biker Bag, it is this simple addition that brings it into the Moschino family. Gufram’s furnishings strike all the cords that I subscribe to design: they are playful, ironic and iconic. This partnership between Moschino and Gufram is a true celebration of pop culture”.
For the first time, items by Moschino are becoming pieces of furniture: the two brands are confirming their unprecedented aptitude with the knowledge of how to surpass the association between form and function in their imaginative and anti-conformist designs.