Published on : Saturday, March 26, 2016
From April12 to 17, during the Salone del Mobile 2016, Moooi will present a new world of creations at via Savona 56, Milan. The 1,700 square meters of space will be transformed into a universe of sophistication, surprising creativity and rebellious harmony.
The centre of this year’s presentation is Moooi’s new collection: 22 new pieces majestically presented in beautiful compositions on pedestals and carefully placed inside a mysteriously dark and seductive ballroom. Radiating from this nucleus, numerous side passages lead to 14 luxuriously captivating, and elegantly styled home settings, which embody the rebellious spirit of today’s creative community. This surreal and imaginary world is integrated with 21 new Signature Carpets and 22 new broadloom wall to wall creations. Thanks to a high resolution printing technology, the carpets complete the home settings with a unique combination of vibrant colours, photo realistic images and magic three dimensional prints.
Moooi has collaborated with the young British art photographer Rebecca Bathory. Oversized prints of Bathory’s lost and illicit worlds will add depth into Moooi’s home settings, complementing this year’s presentation’s message of silent rebellion and poetic harmony.
Moooi has also been developing Moooi Works carpets Configurator, a clever digital tool meant mainly for private clients who want to customise a Moooi Works carpet by defining the colours, shape and sizes of its pattern. At this year’s Salone del Mobile, the company is excited to demonstrate how easily Moooi Works carpets Configurator functions!
Apart from all this, Mooi will also be presenting new furniture, lighting and carpet designs by 17 different designers. The names include Marcel Wanders, Lorenza Bozzoli, Umut Yamac, Arihiro Miyake, Bertjan Pot, and many others.
Tags: Arihiro Miyake, Bertjan Pot, carpets, collection, colours, creations, designers, designs, furniture, lighting, Lorenza Bozzoli, Marcel Wanders, moooi, presentation, prints, Rebecca Bathory, rebellious harmony, Salone del Mobile, Umut Yamac