Methven Australia Launched Satinjet TVC

Published on : Monday, December 16, 2013

Methvan-logoMethven Australia is proud to unveil a brand new Television commercial, the latest development in the Feel the Difference campaign, recently launched in market to showcase the award winning Satinjet Shower range.

 

“We know that our Satinjet showers give people the best shower experience possible, and now it’s time to tell the world” said Methven CEO Mark Bejatovic, “… and with this significant media investment and  integrated campaign across TV, radio, press and online;  we want everyone in Australia to experience Satinjet and ‘Feel the Difference’ for themselves”.

 

With collaboration between Australian and New Zealand marketing teams, creative agencies Optimo and 9North in Melbourne; and Designworks in Auckland, this has truly been a trans-tasman effort for the Methven brand.

 

Auckland based Creative Director Kent Sneddon oversaw the look and feel of the campaign, featuring real water moments and utilising a ‘phantom camera’ to shoot high definition slow motion footage to show  the uniqueness of the patented Satinjet spray. “We know what people want from a great shower”, said Sneddon; “It’s all about warmth, volume of water, feel, and coverage and that’s exactly what Satinjet delivers. So that’s what we needed to harness and highlight in our TV commercial. Seeing this ad is the next best thing to having a shower – the footage is so real; which is central to our brand identity and bringing people real water moments”.

 

Satinjet showers are widely available from all good bathroom retailers with the campaign and money back guarantee offer available through until March 2014.

 

 

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