Masam to be launched at 100% Design

Published on : Saturday, July 19, 2014

masam_mainSaid Njeim and Marianne Guély formed alliance for a new brand, Masam, which will be launched in 2014. They will launch their first collection in the UK at 100% Design this September.


Combining Said’s graphic and architectural lines with Marianne’s poetic design ethic the pair have produced a bold collection with a carefully selected range of materials: alabaster, brass, walnut, and supple materials such as paper and leather. To accomplish this interplay of different materials Masam have brought together the finest Parisian and Italian artisans.


The collection is made unique with the use of simple paper folding/unfolding techniques, which have been transferred onto new materials for an unexpected result.



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