Published on : Friday, February 24, 2017
SAFI, organiser of the Maison&Objet trade fairs, announced the suspension of its Asian and American editions in order to concentrate all of its available means and resources on the Paris-based events, as well as on the promising launch of the digital platform MAISON&OBJET and MORE (MOM).
Philippe Brocart, SAFI managing director, said: “By developing our concept in Singapore and Miami Beach, our ambition was to accompany our clients in growing regional markets, to provide local brands with the opportunity to benefit from a high added value event and to create, by doing so, regional hubs for the interior decoration, design and lifestyle sectors.”
After 3 editions of M&O Asia (2014, 2015 and 2016) and 2 editions of M&O Americas (2015 and 2016), it has been challenging for SAFI, especially in difficult market conditions, to bring an all-embracing offer of brands to fully meet the expectations of buyers, interior designers and key influencers, in particular for those who are used to visiting the Paris editions of Maison&Objet.
The difficult decision to suspend the trade fairs in Singapore and Miami Beach in 2017 and 2018 has been made, a period during which SAFI will take the necessary time to rethink their international development strategy.
Philippe Brocart added, “M&O Asia 2017 will not proceed further but our commitment to the Asia-Pacific community remains unchanged and we will continue to promote the best of Asian design in Paris.”
SAFI sends its deepest gratitude to all the exhibitors who took part in the previous Asian and American editions, the various summit speakers and designers who contributed to the memorable experience of these events, as well as the different institutions and local partners whose passion and support ensured the smooth running of Maison&Objet’s international editions.
After the promising launch of MOM, on both audience and lead generation, the digital platform objective is to optimise contacts and exchange between brands, buyers and specifiers by generating more sustainable business opportunities, as well as by creating synergy between the fair’s bricks and mortar offer and new online services.