Published on : Tuesday, October 3, 2017
The September 2017 edition of MAISON&OBJET has registered a significant upsurge in the number of visitors, with a 21% increase in figures compared to September 2016 (and 13.6% compared to September 2015). Insight into current and future trends, the new and improved layout for the Objet Hub, the endless supply of creativity from exhibitors and a wealth of complementary content available on social networks have provided additional momentum to the event.
The number of international buyers and specifiers visiting the fair continues to soar – evidence of the event’s relevance and attractiveness. Figures continue to register two-digit increases for all countries in Europe: Belgium (+18.18%), Italy (+23.62%), Germany (+18.5%), UK (+13.56%), the Netherlands (+27.46%).
The dramatic increase in visitorship from non-EU countries, led by Russia and Brazil, saw their numbers of visitors go up by 80.74% and 78.15% respectively! In addition, India, Morocco and China are showing steadily growing interest in the fair, with spectacular figures: 47.12% for the former two and +46.29% for the latter. Another noteworthy trend is the increase in the number of visitors from Japan (+23.16%) and the US (+11.96%). All this is in addition to a significant upsurge in the number of French buyers, 20% more than in September 2016.
MAISON&OBJET keeps constantly enhancing its offerings to deliver this major international event for lifestyle, interior and design professionals. This year again, the show featured 3,000 brands, including 674 new exhibitors.