Published on : Tuesday, December 27, 2016
There are just under two months until the gates of Cologne’s fairgrounds are once again thrown open for LivingKitchen. The trade fair has now established itself as the essential meeting place for the international world of kitchens. The reason for this is undoubtedly its unique combination of events and product showcase. But the participation of the largest and most notable companies in the kitchens, electrical appliances and accessories industry also plays its part in the fair’s success. And it’s at least as important that Koelnmesse takes the industry’s entire spectrum into account. “We take great pains to ensure that we are also attractive for smaller companies and specialised manufacturers”, says Arne Petersen, Vice President Trade Fair Management. “The variety and innovative capacity of this segment is a clear advantage for LivingKitchen and we are pleased that we have once again received many applications from smaller, as yet unknown, market participants, start-ups and SMEs.”
For the household appliances manufacturer Gaggenau, which is currently celebrating its 33-year anniversary, LivingKitchen is interesting for precisely this reason. “For us, the trade fair is a good opportunity to give an interested audience the opportunity to experience the brand at different levels”, says Peter Bruns, Managing Director of Gaggenau. “We look forward to this industry event, where we will meet up again with trade visitors, architects, designers and end customers – and have lots of good discussions.” Peter added further. At LivingKitchen, this manufacturer of high-end domestic appliances will be showing the exciting way in which it is spanning the gap between the past and the future.
Alongside manufacturers of electrical appliances, including Gaggenau, Irinox from Italy, Antonio Meireles from Portugal and the fittings specialist Grohe, which represents the accessories industry, kitchen manufacturers from a wide range of segments are once again being drawn to the trade fair on the Rhine. Companies like Jokodomus, Warendorf – Die Küche, Schüller Möbelwerk, Leicht kitchens, allmilmö and zeyko demonstrate the hugely versatile craftsmanship, which has its roots in the German manufacturing sector.
LivingKitchen offers an excellent opportunity to those numerous foreign companies, which embody the highest standards of quality and design, to establish contacts with new target markets – without having to visit many small, local fairs. For example, the kitchen manufacturer Valcucine from northern Italy is a company that, with well-thought-out features and superior design standards, appeals to the “sophisticated avant-garde”.
Scavolini has a somewhat broader approach: the company based near the Adriatic coast has been producing versatile kitchen furniture for over 50 years and intends to use its appearance at the trade fair to present its full range of designs, which are entirely true to the tradition of Italian design and craftsmanship.
Also from Italy, and also making a repeat appearance in Cologne, is the ceramic specialist Florim Ceramiche. “The major players in the kitchen and furniture industry get together in Cologne”, says a spokesman for Florim Ceramiche. “In addition, more and more Italian companies are there – LivingKitchen has, therefore, become a fixed date on our trade fair calendar.” Florim will also be exhibiting the newest addition to its diverse range of brands and design lines at LivingKitchen. FLORIMstone fits perfectly with LivingKitchen’s quality manufacturing concept. With great craftsmanship, the product combines natural materials with technological innovation and offers architects, interior designers and planners the opportunity to rethink living spaces – just like the many manufacturers do that are supporting LivingKitchen in 2017.
Tags: 33-year anniversary, Arne Petersen, cologne, electrical appliances and accessories industry, essential meeting place, Gaggenau, high-end domestic appliances, international world of kitchens, kitchens, Koelnmesse, LivingKitchen, Managing Director of Gaggenau, Peter Bruns, scavolini, Vice President Trade Fair Management.