Published on : Monday, November 20, 2017
The new Copenhagen flagship showroom marks the latest chapter in a long collaboration between Kvadrat and Bouroullec Studio. Ronan and Erwan Bouroullec have previously designed visionary products for Kvadrat such as Clouds, Ready Made Curtain, Roller Blinds, several textiles and a rug, as well as showrooms in Stockholm and the firm’s first showroom in Copenhagen.
Erwan Bouroullec says, “The concept we developed is focused on materiality, which is at the heart of the Kvadrat brand. For instance, the showroom aims to deliver total flexibility to create scenes with large pieces of textiles and rugs. Doing so provides a deep insight into the weave, weight, transparency and quality of each design.”
Large windows flank three sides of the showroom, which provides panoramic views over an industrial harbour towards the centre of Copenhagen. Inside, two opposing rows of brick walls, topped by transparent glass screens, run parallel through the heart of the space.
This layout creates a bright, airy gallery area, with the office desks on one side and shelving for textiles and rugs on the other. A conference room, kitchen, reception, bathrooms and IT room are also integrated into the space.