Koelnmesse Launches New Intercultural Study on How We Live Today

Published on : Monday, July 14, 2014

imm-cologneKoelnmesse launches an international study on the topic of furnishing – “TheWorld@Home”. The object of the study is to look at how normal people all over the world have cultivated interior design in their homes and to present these impressions on a sensory level in the form of photography exhibitions and trend installations. In addition, the study will communicate a sense of the strong individual traits within international markets, despite continuing globalisation.

 

 

 

“Consumers’ living and furnishing behaviours will also impact on the range of services offered by large fairs, such as the interior design show in Cologne,” says Gerald Böse, President and Chief Executive Officer of Koelnmesse, explaining the motivation that prompted the complex study. “The internet and the countless blogs available have allowed consumers to really embrace the theme of furniture and interior design. And they are making their own rules! imm cologne wants to reflect that and include people. That’s why we have decided to undertake a study which draws its data and impressions from the preferred media of those consumers.”

 

By conducting an international survey and observing social media activities, imm cologne 2015 will be able to present in great detail the intercultural commonality and differences in terms of how living space is used, the style of furnishings and how they impact our quality of life. These cultural snap-shots of current styles of living are based on a broad survey, carried out via a multi-lingual website. On a visual level, the home environments of the various countries will be analysed on the basis of participants’ photos of their own homes. As a result, Koelnmesse can look forward to a unique, comprehensive and meaningful compendium of living how we live today.

 

TheWorld@Home presents private photographs: How living looks in different countries.

 

The survey’s platform is a website created in four languages (German, English, Russian and Chinese), theworldathome.info. Here, the participant will find a short questionnaire where replies can be entered anonymously and authorisation received to upload photos. Each application is entered into a draw. Participants from every country are welcome. The focus on the four principle countries is reflected intargeted advertising of the survey in the respective markets and networks.

 

“TheWorld@Home” programme kicks off at the imm cologne 2015, marking the beginning of an exciting adventure into the most diverse living, sleeping zones and cooking environments. In 2015, it’s the turn of LivingKitchen to take place in parallel to imm cologne. The fair duo will attract the attention of the industry, but also fans of on-trend furnishing culture as it opens to the public from Friday afternoon.

 

 

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