Published on : Tuesday, December 6, 2016
Houzz, the world’s leading platform for interior design, architecture and the home, and Koelnmesse, the Cologne-based organisers of Germany’s most important trade fairs for interiors, furnishings and home living, sign an exclusive partnership agreement in order to further strengthen online dialogue with the trade fair public. More than 40 million monthly unique users worldwide and more than one million unique users in Germany use Houzz to seek inspiration, find professionals, search for products and carry out projects in the home.
“Here in Cologne, they not only want to offer a platform for business contacts, but also to sell emotions. For this reason, in times of continuing digitalisation, we need to communicate with our customers everywhere in new ways and use all communications channels. In our view, Houzz is an important strategic partner and represents an excellent addition to our digital strategy. In particular, the knowledge of the community of professionals at Houzz represents real added value for our visitors”, explains Arne Petersen, Vice President Trade Fair Management.
“We are very proud to be a partner and to be able to actively help the most important interiors show in Germany to communicate online with trade visitors in an even more targeted way”, says Roman Rochel, Managing Director of Houzz Germany. “For our community of professionals, which comprises more than 25,000 active interior architects, interior designers, room furnishers and kitchen experts, imm cologne and LivingKitchen offer the ideal platforms for starting a dialogue with business partners and discovering new trends to share with their customers.” Rochel added further.
imm cologne and LivingKitchen 2017 will again offer an abundance of high-quality supporting events – from exhibitions, trend events and awards through to business talks, guided tours and industry-oriented special interest meetings. Houzz will also be present at the industry’s leading trade show and play an active part in its supporting programme:
• In the “Cooktainment” event area at LivingKitchen, in the passage between Halls 4 and 5, on January 17, 2017 at 11:00 a.m., Roman Rochel, Houzz Managing Director for Germany, will be presenting about the current 2017 survey into kitchen trends, in which Houzz asked its users all over the world about their already completed or planned kitchen projects.
• On January 17, 2017 at 3:30 p.m., Houzz will be on “The Stage”, sharing their know-how with the trade audience on the subject of the online presentation of professionals and brands on social platforms.
• In a lecture on January 21, 2017 at 1:15 p.m., Houzz will be presenting a recent case study and illustrating how a project, with the help of Houzz, is developed by professionals from the client’s initial idea to the fully completed result.
• Visitors on the public days will have the opportunity, from 20 to 22 January 2017, in the Houzz Lounge (designed by German Design Award 2017 winner Büro Philipp Möller), in the passage between Halls 4 and 5, stand number 17, to meet the TV chefs taking part in the Cooktainment events.
Tags: Arne Petersen, exclusive partnership agreement, furnishings and home living, germany, Houzz, interiors, Koelnmesse, LivingKitchen Cologne-based organisers, Managing Director of Houzz Germany, Roman Rochel, Vice President Trade Fair Management.
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